10 Years ago this year, Russell White kicked off Fatality Free Friday. The goal? Zero deaths on Australian roads for just one day. From the Fatality Free Friday website:
“Fatality Free Friday continues to resonate with the Australian community and the efforts of this year’s campaign has reflected this. As we know road safety is a complex issue and it is impossible to find one single key to reduce road trauma.
Since its inception in 2007, the Fatality Free Friday campaign has continued to expand its operation and is now recognized as Australia’s only national community-based road safety program.
It has successfully fostered community ownership, complex road safety issues and encourages those who can make a significant difference in reducing road trauma.
The campaign is more than just a single day. Whilst our target is to have a fatality free Friday, ultimately we are aiming for a longer term community change.”
So I’m asking you to do a couple of things for me this morning. Please share this post with your contact base. Please visit the Fatality Free Friday website and make the pledge. Please drive safely and make it home safely to your family.
Fatality Free Friday – The Key to Road Safety is in Your Hands