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Williams Paint Protection

Hungaroring, Budapest, Hungary. Saturday 25 July 2015. Valtteri Bottas, Williams FW37 Mercedes. Photo: Alastair Staley/Williams ref: Digital Image W79P8086

As one of the world’s leading Formula One Teams, we’ve all heard of Williams. The Williams name instantly makes us think of an exciting, powerful and strong brand. With such a renowned brand that boasts such an impressive history, the team at Williams had to ensure they partnered with a licensee capable of protecting and enhancing their reputation. That is why they chose Ultimotive!

We have worked closely alongside Williams since 2005 to successfully launch and supply an exciting range of high-end, leading chemical paint protection and car care products into the marketplace. As one of their long-standing licensee’s, our history with Williams speaks volumes for the level of care and service the team at Ultimotive delivers. It also says a lot about our results!

Using our various UK and international distribution partners, we supply the Williams Paint Protection products into authorised dealerships across the world. Our relationship with Williams is solid and they have always made us feel part of the team. We enjoy working in collaboration with such an amazing organisation and continue to discuss positive plans for the future.


Williams Car Care Products

Ultimotive is the worldwide manufacturer and distributor of the Williams Car Care line of products. Our team has years of experience in the development and management of products for this segment. We work closely with our distributors around the world.

Alpha Marketing (Australia)

Alpha Marketing was created and developed with one goal in mind and that was to bring expert industry insight coupled with innovative products and services.  With over 40 years servicing the automotive industry, It is our focused and tailored approach which allows us to demonstrate our point of difference.

Williams F1 Team

Williams is a leading Formula One team and advanced engineering company. Formed in 1977 by Sir Frank Williams and Patrick Head, the Williams F1 Team has secured 16 FIA Formula One World Championship titles since its foundation. Nine of these titles have been won in the Constructors’ Championship, with the remaining seven titles being Drivers’ Championships won with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.

The company’s core competencies are the design and manufacture of Formula One race cars, and the deployment of this expertise in running the team’s entries into the Grands Prix each season. Williams Advanced Engineering is the division of Williams that harnesses Formula One derived technology, development pace and knowledge to deliver highly innovative products and services to the motorsport, automotive, transport, and energy sectors. Working in close collaboration, Williams Advanced Engineering helps its customers meet the sustainability challenges of the 21st century and improve their performance, market position and brand image

CERAMIC COAT – Paint Protection

Ceramic Coat can be applied to your vehicle leaving an extremely durable and high-gloss finish which prevents pollutants from impacting your car’s paintwork. Once treated with Ceramic Coat your paintwork is guaranteed for the lifetime of your vehicle ownership and you will never have to polish it again. Some paint protection products require the use of an ‘enhancer’ to  maintain both the gloss shine and the lifetime guarantee.


Ceramic Coat requires no enhancer; all you need do to re-validate the guarantee is to have your vehicle inspected by the selling dealer after five years.  In the unlikely event they find any problems with the coat, they will re-apply Ceramic Coat*. Without Ceramic Coat protection your paintwork could become dull and faded over time, when exposed to atmospheric pollutants and harsh car wash chemicals. The paintwork will progressively fade and hold dirt meaning cleaning and washing will become harder.



Protects all exterior paintwork and locks in showroom shine; making your vehicle more attractive to buyers when the time comes to resell it.


No need to polish your car.  Ceramic Coat has an active ingredient which repels dirt and grime making cleaning your car easier and quicker.


The reduced build-up of dirt and grime leads to savings on the cost of washing and waxing. Ceramic Coat will also prevent paintwork dulling over time.

Williams Interior

Williams test Results

Williams Logo