“In the business world, the rearview mirror is always clearer than the windshield” is a popular bit of one-line wisdom from American investor Warren Buffett. The saying means that the “rear view mirror” (the past) is always clearer than “the windshield” (the future) for an investor. It’s been cited since 1994 So what am I talking about this for the car industry? Don’t know but it seemed to be a good thing to quote regarding this post.
I’ve just installed an advertising panel on the rear window of my ute. Why? It was cheap, will be visible to around 7000 cars a day driving past my business and it gets my message across. And more importantly it demonstrates that you don’t have to spend thousands of dollars on print, radio, television or even digital to reach an audience. Marketing is the ability to get your message to a wide audience at a minimal investment – reconsider what you’re currently doing and see if you can reduce the spend and increase your visibility
If you’re interested in finding out more, call me on 0418 748 498 or email to [email protected]
Every article I write is targeted at providing as much information for car owners and prospective car buyers.
Above anything else, Car Business is a company that provides automotive advice for car owners who don’t have access to experts. Am I an expert? I’ve been in the car business for over 38 years, and while there are areas where I’ll reach out to friends and acquaintances for advice, I’ve got a pretty good grasp of most aspects of the business. I’ve been called a lot of things in my time – Car Doctor, Car Professor or The Car Guru, but whenever someone wants some sensible advice, they call me.
I don’t charge for advice, whether it’s on the phone, via email or face to face. I’m happy to provide my expertise whenever I can. So if you want to chat to The Car Guru, get in touch.
I have access to good quality cars – you can see them on Cars Guide. Just click here [Cars Guide] to view our current stock of vehicles.
Other parts of my business that you may find the need to use from time to time are:
www.genuinespares.com.au. This is an online spare parts store for Chrysler, Jeep, Dodge, Alfa Romeo, Fiat, Volkswagen and Isuzu Ute. I’ve got thousands of mechanical and panel parts plus Mopar (Jeep, Chrysler, Dodge, Fiat, Alfa) T-Shirts, tyres, and alloy wheels as well. If you’re looking for a hard to get part for any of these brands, or you just want to get a better price than retail on any car brand, let me know. And you won’t pay inflated replacement parts prices either. I’ve priced my stock at a discounted value to compete with the USA and Europe spare parts prices but with local delivery charges
We’re local agents for Williams Paint and Interior Protection as well as AutoGard and CleanGard car products and SunX window tinting. The Same story applies. This is an area that car dealers want to make an amazing amount of profit – up to 100% in some cases. Don’t get ripped off by the franchise car dealers – check us out for a local competitive price on car protection products, window tinting, and engine products.
I’m pleased to advise that in 2015 I was awarded the franchise for 1800Approved Finance. As a local finance company, we’re able to provide a better level of service than the local car dealers as well as pretty competitive rates. SO before you sign on the dotted line, let us compare rates on finance and insurance for you – no obligation. If you’re looking for finance for a new or used car, or any other worthwhile purpose, our company can assist – even if you’ve had some troubling financial issues.
BLOG – I write a new Blog for my website a couple of times a week. If you’d like to read some of the stories I’ve written just click here.
If you ever need that advice, reach out. My contact information is:
Phone: 0418 748 498
Email: [email protected]
Visit: 226 Anzac Avenue Kippa-Ring Queensland (by appointment only)
Mail: PO Box 195 Clontarf Q 4019
Warm regards and remember to drive carefully
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