When I first met Graham, or at least saw him on the nightly news, he didn’t really impress me all that much.
Then I got to know a bit more about him and found him an interesting character. You might at first glance think that Graham looks a little weird, but when you meet him, you’ll understand that Graham is a pretty clever dude and all of us need to understand what Graham is all about.
Congratulations to the Victorian Transport Accident Commission and the creators of Graham, for doing what they’ve done. My only wish is that Graham gets to tour Australia so as wide a cross section of the population can meet him.
Here’s a story from www.autoweek.com.au which delves a little bit further into Graham’s story.
When it comes to auto safety, advocates Down Under really know how to drive a point home.
A couple of years ago, the New Zealand Transport Agency (which is roughly equivalent to America’s National Highway Traffic Safety Administration), created an emotionally powerful video about the dangers of careless driving. Now, Australia’s Transport Accident Commission has gone in a slightly different but equally striking direction with a new campaign centered around a mythical man named Graham.
As you’ll see in the clip embedded above, Graham represents what humans might look like if they were designed to survive automobile crashes. TAC explains: “A catalyst for conversation and ultimately an educational tool, Graham shows us what we might look like if we were built to survive on our roads. He’s a reminder of just how vulnerable our bodies really are when speed and impact forces as low as 30km/h [roughly 19 mph] are at play.”
Among the features that Graham possesses to protect him during collisions:
- A massive skull to absorb impact and shield his brain from damage.
- A flat face flanked by fatty tissue to prevent bone fractures.
- Thicker skin to minimize abrasions.
- A barrel chest with strong ribs and special, airbag-like sacs.
- Knees that bend side-to-side, not just forward and backward, reducing the risk of breakage.
- Strong legs with added joints that allow him to jump out of the way of oncoming cars.
Is the Graham campaign disturbing? You betcha.
Will it make you stop and think about how fragile the human body is, especially when it goes head-to-head with hundreds of pounds of zooming metal? That’s what TAC is hoping.
You can learn more about Graham and watch videos about each of his evolutionary advantages at meetgraham.com.au.
Every article I write is targeted at providing as much information for car owners and prospective car buyers.
Above anything else, Car Business is a company that provides automotive advice for car owners who don’t have access to experts. Am I an expert? I’ve been in the car business for over 38 years, and while there are areas where I’ll reach out to friends and acquaintances for advice, I’ve got a pretty good grasp of most aspects of the business. I’ve been called a lot of things in my time – Car Doctor, Car Professor or The Car Guy, but whenever someone wants some sensible advice, they call me.
I don’t charge for advice, whether it’s on the phone, via email or face to face. I’m happy to provide my expertise whenever I can. So if you want to chat to The Car Guru, get in touch.
I have access to good quality cars – you can see them on Cars Guide. Just click here [Cars Guide] to view our current stock of vehicles.
Other parts of my business that you may find the need to use from time to time are:
www.genuinespares.com.au. This is an online spare parts store for Chrysler, Jeep, Dodge, Alfa Romeo, Fiat, Volkswagen and Isuzu Ute. I’ve got thousands of mechanical and panel parts plus Mopar (Jeep, Chrysler, Dodge, Fiat, Alfa) T-Shirts, tyres, and alloy wheels as well. If you’re looking for a hard to get replacement part for any of these brands, or you just want to get a better price than retail on any car brand, let me know. And you won’t pay inflated replacement parts prices either. I’ve priced my stock at a discounted value to compete with the USA and Europe spare parts prices but with local delivery charges
We’re local agents for Williams Paint and Interior Protection as well as AutoGard and CleanGard car products and SunX window tinting. The Same story applies. This is an area that car dealers want to make an amazing amount of profit – up to 100% in some cases. Don’t get ripped off by the franchise car dealers – check us out for a local competitive price on car protection products, window tinting, and engine products.
I’m pleased to advise that in 2015 I was awarded the franchise for 1800Approved Finance. As a local finance company, we’re able to provide a better level of service than the local car dealers as well as pretty competitive rates. SO before you sign on the dotted line, let us compare rates on finance and insurance for you – no obligation. If you’re looking for finance for a new or used car, or any other worthwhile purpose, our company can assist – even if you’ve had some troubling financial issues.
BLOG – I write a new Blog for my website a couple of times a week. If you’d like to read some of the stories I’ve written just click here.
If you ever need that advice, reach out. My contact information is:
Phone: 0418 748 498
Email: [email protected]
Visit: 226 Anzac Avenue Kippa-Ring Queensland (by appointment only)
Mail: PO Box 195 Clontarf Q 4019
Warm regards and remember to drive carefully
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