Hi, Bob Aldons from Car Business and as always on the job for you. What follows is a press release from Fiat Chrysler Australia that you may find interesting. If the sales process on the new Alfa Romeo Giulia QV is similar to the Alfa 4C when it launched, then there’s going to be some pretty disappointed Alfisti at least in Australia.
You see, as a former Alfa Romeo dealer, my sales team and I were super excited when Fiat Chrysler first announced in 2014 then forthcoming Alfa Romeo 4C and surprise surprise so were our customers. Orders were taken and lodged with the company.
Then, in their wisdom, they decided that they would limit the number of dealers able to sell 4C – and the hurdles to jump through were significant, particularly as far as showroom and workshop investment was concerned.
Eventually, only 2 dealers were appointed in Queensland – EuroMarque in Brisbane and Gold Coast Fiat Alfa Romeo. Even as a Fiat Alfa dealer, I wasn’t able to order one directly let alone sell one. Ultimately, a friend inside FCA allocated a launch edition to me at cost through the Gold Coast dealer and I have it to this day – Great car.
This change in policy materially benefitted those dealers who had other FCA brands – Maserati and Ferrari and particularly the Zagame Auto Group in Melbourne. Bobby Zagame, the head of the group was particularly content to sell upwards of 40 Four C’s when they launched and most at full ticket. Good luck to him. Bobby has invested hysterical amounts of money in his business – Aston Martin, Ferrari, Maserati, McLaren, Lamborghini, Lotus and Rolls-Royce, six Audi dealerships as well as Alfa Romeo, Fiat, ŠKODA & Morgan.
The Giulia and more particularly the QV will do very well, at least in the short term. But price will be the deciding factor as to the long term success or otherwise of this particular model. Whilst retail pricing hasn’t been released as yet, the BMW 4 Series M4 retails around $161615 (plus drive away charges) whilst the M4 Competition is slightly more at $165615. The Mercedes C-Class C63 prices around $162115 so expect the Alfa Romeo Giulia QV to enter the market at these prices.
I’m expecting a launch edition will be at or near $170,000 plus on road costs. Now some may say that anything Alfa around $170k is ludicrous but remember those who buy this car generally have a high disposable income and the early adopters don’t really care too much about price. They just want one now.
And it will be particularly interesting to this old car dealer as to the level that FCA will allow dealers to charge for pre-delivery and handling. I’m guessing that it will be circa $5000 – $7000. So once the numbers are added together, you’re driving this out of a showroom in Queensland with little change from $180,000 and that’s a lot of money for any Alfa Romeo.
So without any further ado, here’s what Fiat Chrysler Australia has to say
Australians rushing to be first to own Alfa Romeo Giulia QV, world’s fastest sports sedan
- More than 100 Australian orders three months prior to February 2017 arrival
- Ground breaking Giulia QV will be first in its class with active aerodynamics
- Best-in-class performance, power-to-weight ratio, and fuel efficiency
November 9, 2016 – Australians are already queueing up to be the first to own the world’s fastest sports sedan, the Alfa Romeo Giulia QV, months ahead of the Nurburgring record-holder’s arrival in Aussie showrooms.
Already, more than 100 Australians have placed an order for the Giulia prestige saloon, which goes on sale in February. The 375kW, twin-turbocharged V6 Giulia QV can accelerate from rest to 100km/h in 3.9 seconds and has a top speed of 305km/h.
The Alfa Romeo Giulia QV currently holds the Nurburgring production sedan lap record of 7min 32sec, set by Alfa Romeo test driver Fabio Francia in September.
Francia set the lap record in a production-spec, rear-drive Giulia QV, highlighting the kind of scintillating performance Australian owners can expect when they get their hands on the new performance king early in 2017.
The 1585kg Giulia QV’s peerless combination of light weight – carbon fibre is used extensively throughout the car – and the searing 375kW output of its Ferrari-inspired twin-turbocharged V6 give this Italian sports sedan the best power-to-weight ratio in its class.
The Giulia’s potent engine is the most prodigious in its class for specific power, its 375kW coming from just 2.9 litres capacity. It is teamed with a quick shifting 8-speed automatic transmission that has the smarts to preload downshifts if the driver flicks the paddle before revs have dropped sufficiently for a lower gear.
The engine also features cylinder deactivation to save fuel, making it the most fuel-efficient car in its class, with a European combined economy figure of just 8.2L/100km.
The Giulia QV also features active aerodynamics, another first for its class. The front splitter lowers at speed to increase downforce.
The Giulia QV’s next generation DNA Pro dynamic drive system tailors the Giulia QV’s suspension, steering, drivetrain, and exhaust note to deliver the best of both worlds: Scintillating performance when you need it and refined comfort when you don’t.
Pricing for the Giulia QV will be released closer to its February arrival in Australia. The QV will come handsomely equipped with 19-inch forged alloy wheels, bi-xenon headlamps with Adaptive Front Lighting System (AFLS) and automatic high beam, Forward Collision Warning with Autonomous Emergency Brake and pedestrian awareness, blind-spot monitoring, lane departure warning and active cruise control.
Like the exterior, the Giulia QV’s interior evokes the twin themes of passion and premium performance typically the preserve of thoroughbred Italian supercars. The leather-wrapped surfaces throughout feature contrast stitching, along with aluminium and carbon fibre highlights.
The leather and Alcantara front sports seats are eight-way, electrically adjustable, and generously bolstered to help occupants withstand the Giulia QV’s prodigious cornering prowess.
Premium appointments include a Harmon Kardon 14-speaker sound system, and a bespoke 8.8-inch multimedia screen housing the entertainment system, satellite navigation and climate air-conditioning controls – easily accessed via a centrally mounted rotary dial with integrated handwriting recognition pad.
The Alfa Romeo Giulia QV will make its Australian debut at the Alfa Romeo Portsea Polo on January 14, 2017.
Australians keen to secure their very own Giulia, the automotive embodiment of Italian passion, performance and style, should register their interest at AlfaRomeo.com.au.
Alfa Romeo Giulia QV
Body: Four-door sports sedan
Engine: 2.9-litre 90deg V6, twin-turbocharged
Power: 375kW @ 6500rpm
Torque: 600Nm @ 2500-5000rpm
Kerb weight: 1585kg
0-100km/h: 3.9 sec
Top speed: 305km/h
Fuel economy: 8.2L/100km*
Nurburgring lap record: 7min 32sec
* European combined cycle
The origins of the Quadrifoglio Verde (QV)
Back in 1923 seasoned Italian race driver Ugo Sivocci had a reputation as a huge talent all-too often beset by bad luck. Determined to turn his fortunes around, Sivocci painted a white square with a green four-leaf clover (quadrifoglio verde) on his racecar for the Targa Florio, and the payoff was immediate: he won that year’s race. From then on he swore to never race without his lucky Quadrifoglio on his race cars. Unfortunately, and almost as if to prove the magical benefits of this symbol, Sivocci lost his life at Monza some months later during testing. The race car he was testing had not yet been adorned with the Quadrifoglio Verde
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