INTERNET WINS, BRANDS DON’T MATTER, PRICE DOES: SURVEY – CAR BUSINESS COMMENTS

Max Pichon from autotalk.com.au commented online today about Sparc Media’s recent Automotive Consumer Insights Survey. You can read the full article at http://www.sparcmedia.com/blog-au/automotive-consumer-insights My first thought was that this was a US company sprouting American statistics, but further investigation revealed that it was 500 Australians who were surveyed. I’m still unsure about the validity of …

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