The 10 Mistakes Car Buyers Make
Driving a brand-new car can be one of the great experiences of life. I remember the day that I got my first new car – when I started as a salesman at Torque Ford back in 1978. The best feeling was getting into it, smelling THE smell and then having it start first time and driving away – amazing
Walking into a car dealership and actually buying one on the other hand, ranks up there with public speaking and visits to the dentist atop most people’s lists of Oh My God experiences. But it doesn’t have to be that intimidating if you prepare well and are knowledgeable. Then you can go straight into that dealership informed, head held high, confident, and in control of the whole process. I’ll help give you that confidence by aiding you to avoid the 10 mistakes people often make when they’re on the journey to buy their next new car.
Over the next few weeks, I’m going to give you these 10 mistakes – one at a time. So here’s the first one in this series
1) Not knowing what you’re after
Shopping for a car isn’t like looking for a new pair of shoes, a dress or even a smartphone. Inexperienced car buyers enter the Car dealer’s world with only vague notions that they need a new car and how much cash they can spare or how much they can afford
to pay every month. They’re all set up for a clever sales presentation from a confident well-trained salesperson that sees most people driving away in a new car from the first dealership they visit. Online car authority carsales.com.au recently advised their dealer network that the average consumer now only visits .9 of a dealership before they buy.
The showroom floor confronted with that smart salesperson isn’t the place to practice the art of car buying.
Informed car buyers start with hours of online research at sites like carsales.com.au, caradvice.com. au and carsguide.com.au. On these sites, you can learn what’s available, compare costs and features, and read expert reviews and road tests and get an estimate on finance costs. More and more dealerships in Australia are setting up sales departments that allow buyers to compare what’s available and even start the negotiation process before ever driving into their car park.
Every article I write is targeted at providing as much information for car owners and prospective car buyers.
Above anything else, Car Business is a company that provides automotive advice for car owners who don’t have access to experts. Am I an expert? I’ve been in the car business for over 38 years, and while there are areas where I’ll reach out to friends and acquaintances for advice, I’ve got a pretty good grasp of most aspects of the business. I’ve been called a lot of things in my time – Car Doctor, Car Professor or The Car Guy, but whenever someone wants some sensible advice, they call me.
I don’t charge for advice, whether it’s on the phone, via email or face to face. I’m happy to provide my expertise whenever I can. So if you want to chat to The Car Guru, get in touch.
I have access to good quality cars – you can see them on Cars Guide. Just click here [Cars Guide] to view our current stock of vehicles.
Other parts of my business that you may find the need to use from time to time are:
www.genuinespares.com.au. This is an online spare parts store for Chrysler, Jeep, Dodge, Alfa Romeo, Fiat, Volkswagen and Isuzu Ute. I’ve got thousands of mechanical and panel parts plus Mopar (Jeep, Chrysler, Dodge, Fiat, Alfa) T-Shirts, tyres, and alloy wheels as well. If you’re looking for a hard to get replacement part for any of these brands, or you just want to get a better price than retail on any car brand, let me know. And you won’t pay inflated replacement parts prices either. I’ve priced my stock at a discounted value to compete with the USA and Europe spare parts prices but with local delivery charges
We’re local agents for Williams Paint and Interior Protection as well as AutoGard and CleanGard car products and SunX window tinting. The Same story applies. This is an area that car dealers want to make an amazing amount of profit – up to 100% in some cases. Don’t get ripped off by the franchise car dealers – check us out for a local competitive price on car protection products, window tinting, and engine products.
I’m pleased to advise that in 2015 I was awarded the franchise for 1800Approved Finance. As a local finance company, we’re able to provide a better level of service than the local car dealers as well as pretty competitive rates. SO before you sign on the dotted line, let us compare rates on finance and insurance for you – no obligation. If you’re looking for finance for a new or used car, or any other worthwhile purpose, our company can assist – even if you’ve had some troubling financial issues.
BLOG – I write a new Blog for my website a couple of times a week. If you’d like to read some of the stories I’ve written just click here.
If you ever need that advice, reach out. My contact information is:
Phone: 0418 748 498
Email: [email protected]
Visit: 226 Anzac Avenue Kippa-Ring Queensland (by appointment only)
Mail: PO Box 195 Clontarf Q 4019
Warm regards and remember to drive carefully
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